Music video of the week

My music video of the week is "I wasn't expecting that" by soul singer/song writer Jamie Lawson...
I think this  is a really powerful and emotional video that depicts the relationship of a man and a woman in reverse chronology. It uses lots of effective technical techniques to show their relationship and makes adds real interest. In particular I think the use of camera movement works well because it creates a smooth transition from different events even though they do not happen in order, like the use of the camera pan at 2:46 which because it's the same location means they were able to seamlessly make two different shots into one. I like this because it makes it feel really smooth and shows just how much they've gone through together in that one place, and how many memories it holds for them. Another example of this transition is the graphic match at 0.56-0.58 because even though the camera shot doesn't appear to change you can still tell that time has gone backwards, because it happens so quickly it connotes the idea that their time together has gone really quickly. I also like the way the first and last shots work together, because at the beginning you're not quite sure what's happening but then at the end it shows the whole scene and you learn the woman is in hospital. Also the illustration of the lyrics in this last shot is clever because you really don't expect that to happen.