Music Video of the week

My music video of the week is "Habits" by Tove Lo, a Swedish alternative pop artist. What I like about this video:
- The position of the camera which makes it look as if she is staying still and everything is moving around her, this makes the audience feel like they're drunk and creates a connection with the artist/character
- The quick jump cuts which connote the idea her life being disjointed and confusing
- The extreme close ups of different objects and parts of her face. This again adds to the disjunctive and  fragmented feel of the music video as it creates confusion with the non-linear narrative.
- I think the graphic match of the lipstick (at 0.33) to change between scenes is effective because it creates a smooth transition even though the location has totally changes. This is really clever and is something I could use in my music video.
- The sense of symmetry created through the same medium close up and location at the beginning and end, signifies the repetitive and unstoppable path her life is going. It also creates a cyclical feel to the video which is pleasing because it feels like it's come to the end.