Today I continued to edit my print products, with specific emphasis on my promo poster. Firstly, from my target audience I collated I realised I needed to experiment with different fonts. For the band name, I decided the font was too formal due to the serif font and instead chose a san-serif one that looks similar to that used for "Bloc Party". Because a similar font is used for an existing Indie Rock band I know it would be popular with fans of the genre, and it is appropriate for the music. I also like the font because it is quite bold and so whilst looking informal, it's still quite in your face and makes a statement, which accurately sums up the Indie Rock genre. For the album name I also tried a variety of fonts in order to see which worked best (as seen below). In the end I decided on the top one, because it is also sans-serif and quite bold which means it creates coherence with the band name font. But at the same time it still looks a bit different, meaning they can be distinguished and are not identical.

In regards ro my promo poster, I then changed the fonts that I had now decided on. My audience feedback also suggested I add some quotes from the reviews and so while I played around with a quote under each one I decided it made the poster look too cluttered (and my target audience liked the simplicity) and so decided to only use the one quote in the centre. I then also added some logos like the Itunes and record label, to add to the realistic look of the poster. And then to create balance of the layout I added some social network addresses to the left of the poster. 

Audience feedback for my print products

In order to gain some feedback for the first draft of my print products I created a Facebook group and asked the members a series of questions in relation to my products...

This feedback has been really helpful, because I now know some improvements I can make to the products to make them better. My to-do list includes:

• Review fonts- perhaps too formal
• Experiment with changing the front cover of digipak so it fits in better with poster
• Add quotes to the poster
• Perhaps change the layout of song-list on the back

Theoretical approach to genre

Narrative theory from katiess07

Editing in progress

Today has been a really productive day. I have managed to complete a first draft of both of my print products. For the digipak, I copied the silhouettes on the inside pane to the other side and then created a thank you pane too, with the quote "the more I see, the less I am sure I know". This I think adds a more personal touch to the digipak because I've used direct address so it feels like the band is talking to the fans. Then for the promo poster I changed the colour of the background and font to match the digipak and help create a distinct house-style to match the two products together. I then used the silhouettes from the digipak, again creating coherence.

My only concerns at the moment are: the text on the thank you pane which I'm not sure of the size or font and I'm not sure whether the poster links to the digipak enough, because the front cover looks so different. I therefore, will show the drafts to my target audience in order to see what they suggest.

Time Management

Last week was the first week back at college since Christmas, during which I have continued to make progress on my print products in Photoshop, which included editing photos for the digipak and creating the layout for the prom poster. I also went out and took a few more photos I needed for the front cover of my album. The next step, therefore, will be to get some audience feedback on my first drafts so I can make improvements for the final product. I will hopefully do this on Tuesday and then will have finished the final products by the end of Friday. So far I need to: finalise the fonts (as I may be unable to use ones online), add the image to the promo poster, finish two more panes of the digipak.

Institution research

Created with Padlet

Photos for my printwork